Director of Marketing and Communications (Remote)

  • charity: water
  • Albany,NY
  • 2023-11-19T21:40:13Z
Main Areas of Focus: Content strategy, campaign and communications planning, email, SMS and website content management Location: Remote - U.S. only. Eligibility: charity: water is fully remote and hires from all 50 U.S. states. At this time, we are only considering candidates who are eligible to work in the United States without the need of company sponsorship now or in the future. Job Highlight You'll lead our team, campaigns, and communications to grow and strengthen the brand, more deeply connect our supporters to their impact, and inspire more people to join us in creating a world where everyone on the planet has access to clean and safe water. Job Summary: The Director of Marketing and Communications reports to the VP of Marketing and Growth and is responsible for our earned and owned channels - email, SMS, social media, web, and PR - and using them to grow the charity: water brand and better connect supporters to our work and their impact. You'll work closely with the Brand and Content team to shape and execute key messaging, narratives, stories, and campaigns that serve both our Major donor and Consumer audience needs primarily in the US but also in the UK. You'll also be responsible for managing and equipping a team of marketing and communications professionals to meet their goals within their channels and areas of expertise. Lastly, you'll play a critical role in key internal and external communications to ensure the brand, culture, and values of charity: water are clear and represented in the world. YOU'LL BE RESPONSIBLE FOR... * Owning the company-wide marketing and communications calendar for all supporter audiences across web, email, and SMS * Growing the brand reach and reputation through a cohesive content strategy and leveraging key channels like PR and social media * Helping strategize and execute product marketing, large campaigns, and multi-year marketing plans that can position the brand and propel the organization forward toward significant growth * Collaborating with the Brand and Content team to identify key narratives, essential stories, required content and assets, and the overall brand tone and voice required to drive growth and performance * Working with the Product team to create a world-class website experience with the right content, stories, and messaging that inspires and converts * Developing lifecycle strategies and messaging that increases engagement with all charity: water supporters and encourages them to increase their impact * Defining and tracking key performance indicators that measure engagement, brand awareness, perception, and success on our channels and overall for communications * Working with our Supporter Experience team on key messaging and communications to respond to supporters and the public when questions and challenges arise * Supporting key initiatives and other team members not driven by Marketing and Growth with advice and counseling around communications and messaging * Recruiting, managing, and mentoring a team of marketing and communications professionals to achieve key KPIs they're responsible for and developing personally and professionally YOU MUST HAVE... * 8+ years in a marketing or communications role * Demonstrated experience, skill, and commitment to storytelling * A robust understanding of digital marketing and web, email, and SMS channels * Experience working cross-functionally with creative and content teams * Excellent written and verbal communication skills, with the ability to tailor complex messages for different audiences in a manner that they can understand and relate to * Experience leading a team * Experience with PR and media IT'S AN ADDED PLUS IF YOU HAVE... * Experience working with Product and technology teams * Knowledge of SEO, B2C eCommerce, and subscription models * Strong media relationships and experience * A background in brand, branding, and brand strategy * An understanding of paid advertising and growth marketing * Experience leading marketing campaigns in multiple, international markets YOU'LL BE SUCCESSFUL IF... You're a communication ace You know that the secret to success is keeping people in the know. You not only know what to communicate but when, how, and why it's important. You possess exceptional relational, oral, and written communication skills. You have a team ethos You thrive in a creative, inventive, fast-paced startup environment, with people who are passionate about their work and mission. You're excited to work cross-functionally with other departments -- both internal and external -- to get the job done right. You are a leader You are skilled at accomplishing things through other people. You can run multiple work streams that extend far beyond your immediate team. You can provide leadership for peers, subordinates and partners. You get things done You're a multitasking machine and you don't have a problem getting your hands dirty. You follow through on every task, no matter how big or small, and when duty calls you take matters into your own hands. You live for hitting deadlines and understand the importance of keeping on schedule and in budget. You take initiative on projects from the start and know how to bring people together and get things done. You love technology and value innovation You're always looking out for the newest tools and coolest gadgets - whether for personal or professional needs - you're on top of the latest and greatest. You're comfortable looking for solutions and opportunities outside of the box if they'll increase the productivity and alignment of the team. You stay on top of the most current apps and programs, constantly looking for ways to use technology to increase efficiency and innovation for your projects. You're a systems thinker You have an ability to apply conceptual strategy, brainstorm facilitation, and day-to-day directing of projects through completion. You find new and efficient ways to streamline processes and create innovative approaches to difficult problems. You love to identify people's strengths and build processes to make things run more smoothly. You have the skills and experience to help build scalable models that leverage charity: water's brand, assets, relationships and opportunities to meet aggressive growth goals. About the Marketing and Growth Team: The Marketing and Growth team is a deeply passionate, incredibly thoughtful, and highly skilled group of storytellers, marketers, and makers. Through our Brand and Content, Marketing and Communications, Supporter Experience, and Growth teams, we create innovative campaigns, craft powerful stories, and deliver world-class experiences to help the world, along with our amazing community of supporters, become more aware of the global water crisis and inspire them to join us in our mission to end it.ORGANIZATIONAL OVERVIEW At charity: water, we believe that water changes everything. We work with local implementing partners to fund sustainable solutions that provide clean and safe drinking water to people around the world. Since 2006, with a diverse team of world-changers and an unstoppable community of supporters, we've brought clean water to more than 17.4 million people worldwide. With the makings of a mid-size tech startup, we're reinventing charity through endless innovation, contagious passion, beautifully crafted stories, and a powerful brand that inspires a new kind of generosity. At charity: water, we value every background, identity, and experience. We believe that a diverse team, informed by different cultures and perspectives, makes us stronger. We are committed to doing the work and challenging each other to be an organization in which everyone is respected and heard. We commit to providing genuine opportunities for all people to thrive. And we will continue to embed diversity, inclusion, belonging, and equality in everything we do.
BENEFITS & PERKS Unlimited PTO Summer Fridays 6-week paid sabbatical leave after 5 years of employment Annual bonus potential through The Pool 401k plan + employer match Medical covered at 80% + Dental/Vision contributions FSA + dependent day care FSA Employer-paid life insurance, STD, LTD 16-week paid maternity and paternity leave for new parents Stipends for Home office, Professional Development, TSA Pre-check and a You-do-You Perk 2-4 annual travel opportunities to spend quality in-person time with the team
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